Sustaining the 7Stanes
The 7Stanes represent seven award-winning mountain biking trail areas in Ae, Dalbeattie, Glentress/Innerleithen, Glentrool, Kirroughtree, Mabie and Newcastleton, developed and improved since 2002. The series of trails have been brought together as a single product, a tourism attractor and economic development driver for rural areas.
Roger Tym & Partners was commissioned in 2008 by Scottish Enterprise and the Forestry Commission to propose and agree a business and operational model for the trails in Dumfries and Galloway and the Border regions of Southern Scotland. We considered the current operating position, which is public sector funded, and a variety of funding alternatives to encourage a sustainability strategy beyond 2011. The commission involved a policy and strategy review, detailed consultations with stakeholders and mountain bike business groups, benchmarking, appraisal of funding and business model options, initial recommendations and workshops. We worked with an expert advisory panel, led by Professor Richard Davison of Napier University (a previous client), which also included experts on marketing and consumer behaviour. In the development of an operating model, we considered business innovation, use of technology and product testing, tourism implications and links to academia.
Further to this study, Roger Tym & Partners was commissioned in 2009 to conduct and facilitate a key workshop for a working group that had been formed to support the development of a sustainable funding strategy for the continued promotion and development of the 7stanes brand in order to maximise the economic activity generated. The working group was specifically brought together to work towards the definition and formation of a new special purpose vehicle, which would take responsibility for the management and commercial operation of the 7stanes initiative.
Image provided courtesy of Forestry Commission Scotland.
Roger Tym & Partners was commissioned in 2008 by Scottish Enterprise and the Forestry Commission to propose and agree a business and operational model for the trails in Dumfries and Galloway and the Border regions of Southern Scotland. We considered the current operating position, which is public sector funded, and a variety of funding alternatives to encourage a sustainability strategy beyond 2011. The commission involved a policy and strategy review, detailed consultations with stakeholders and mountain bike business groups, benchmarking, appraisal of funding and business model options, initial recommendations and workshops. We worked with an expert advisory panel, led by Professor Richard Davison of Napier University (a previous client), which also included experts on marketing and consumer behaviour. In the development of an operating model, we considered business innovation, use of technology and product testing, tourism implications and links to academia.
Further to this study, Roger Tym & Partners was commissioned in 2009 to conduct and facilitate a key workshop for a working group that had been formed to support the development of a sustainable funding strategy for the continued promotion and development of the 7stanes brand in order to maximise the economic activity generated. The working group was specifically brought together to work towards the definition and formation of a new special purpose vehicle, which would take responsibility for the management and commercial operation of the 7stanes initiative.
Image provided courtesy of Forestry Commission Scotland.
