Economic masterplanning

An economic masterplan is an evidence-based strategy for delivering physical change that will be effective in achieving improvements in economic performance.  Proposals for development, infrastructure and public realm are imbedded in a visionary, robust, urban design construct, and supported by economic development measures that optimise the benefits of the physical changes and enable local communities to capture them.

Economic masterplans recognise that the interaction between ‘place' and economic performance can drive outcomes up, as well as down.  An effective economic masterplan will:

• identify, and propose the means of removing, the market failures that explain why the market has not responded to ‘put the right development in the right place
• identify the relationships between local policy and the performance of local markets, so changes can be made where the relationships are unhelpful
• identify and work with the capacity of the local economy to change and grow, taking advantage of its particular assets and opportunities, so that the economic masterplan will be deliverable, and
• justify the public sector's intervention where it is needed to deliver growth and development that the evidence shows should be possible but that the private sector, unaided, is not willing or able to deliver

We bring expertise in:

• local economic analysis and forecasting
• labour market analysis
• commercial property markets
• housing markets
• public-private funding models
• tourism, retail and town centres
• policy formulation and area action plans
• CPOs